Spectacular Under Armour Brand House Coming to Michigan Avenue in Chicago

Posted by Leo Clark. on Thursday, February 26th, 2015 at 4:41pm.

A new addition to Michigan Avenue is coming soon, and from the early looks of it, it’s rather impressive. Making its official debut on March 6, Under Armour will be opening up their largest brand house in the nation on the corner of Michigan Avenue on Ohio Street, and if you aren’t immediately impressed with the store’s exterior, wait until you get a load of what’s inside.


Although the Under Armour Brand House concept isn’t necessarily new, there's no doubt it will provide shoppers with one of the most unique experiences along Chicago's Magnificent Mile to date.

A full compliment of  high-tech athletic resources and interactive exercise installations will be available to customers at the new store, of which include a “dedicated youth zone” where kids and young athletes can run around on custom field turf that’s decorated with the Chicago Flag and a state-of-the-art “optojump experience” that supposedly lets older athletes test their “readiness”.

The new Michigan Avenue Under Armour Brand House will also be the first to offer specialized departments for Under Armour Hunt and Under Armour Fish apparel and products, while all of the other athletic and sport lines will of course also be available as well.

Located at 600 N. Michigan Avenue, the Chicago Under Armour Brand House will officially open its doors at 10 a.m. on March 6th.

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