Starbucks Chooses Chicago, New York, and Seattle to Debut New Italian Bakery Concept

Posted by Leo Clark. on Saturday, December 17th, 2016 at 8:50am.

Earlier this month, Starbucks announced its plans to open a series of standalone Italian bakeries in three U.S. Cities, with Chicago being one of the lucky few. According to the coffee giant’s website, the new bakeries, which will be named Princi after the renowned boutique bakery and cafe founded by Rocco Prini back in 1986, will also open in New York and Seattle before possibly expanding to other markets. 

Among other things, the existing Italian bakeries are very well-known for their artisan breads, which are made from traditional family recipes. The first of the new Princi stores is expected to open in Seattle sometime in 2017, with the other New York and Chicago locations expected to debut sometime in late 2017 or early 2018.  

Also mentioned by Starbucks is that Princi bakeries will be open 24 hours and feature a minimalist aesthetic, while also offering customers everything from light breakfast items to an array of impressive dinner fare as well. 

In addition to the new Princi bakeries, Starbucks is also planning to open "Reserve® Roasteries” in several cities around the world in 2017 and 2018, which will be large spaces dedicated to coffee roasting, coffee education, and expanding the availability of the company’s small-lot Reserve® coffees. The Reserve® Roasteries stores will first debut in Shanghai, Tokyo, and New York. 

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