Selling Your Chicago Home or Condo


When it comes to selling your home or condo in Chicago, perhaps the most important step in the entire process is making sure it’s priced correctly from the beginning. There’s plenty of research out there that shows overpriced homes take longer to sell than homes priced at market value right from the start, so our number one priority when listing your home is to exhaust all our resources when determining the right value of your property. Simply put, our team of highly-trained home selling experts will use the most up-to-date market analysis figures and advanced data while also considering every last detail relating to your home or condo to accurately determine a fair market-value price that’s sure to get the results you demand. 



When putting your Chicago home or condo on the market for the first time, the ultimate goal for any seller is always the same: sell it for as much money as possible. And while market conditions, comparable properties, current inventory, and countless other factors go into how much your home is actually worth, there are some additional steps you can take to maximize your profitability. As the old saying goes, you never get a second chance to make a first impression; so if you’re truly looking to generate as much buzz as possible, let our team of home selling experts identify, recommend, and prioritize simple repairs and home improvements that will help get you the best return on your home. From something as simple as decluttering the closets to implementing a more neutral paint-scheme, we know exactly what it takes to get your home sold for the most amount of money possible. 


Unlike some of our competitors, we go above and beyond for all our clients to meet and exceed all their expectations. Listing a home or condo isn’t about adding it to the MLS and letting the buyers come us. Instead, it’s about advertising your home and making every possible effort to get your listing in front of as many possible buyers as we can. So along with adding your property to the MLS, our advanced digital marketing strategies and comprehensive marketing campaigns are specifically designed to reach targeted buyers for your individual property. From a small studio condo on the north side to a five-bedroom penthouse in River North, our promise to you is that we will carefully execute whatever custom marketing plan we devise for your home or condo in a timely and efficient manner. If you're interested in learning more about how we can market your Chicago home, give us a call today to setup a free, no-obligation consultation to discuss all your home selling goals. 


Now that you’ve decided to sell your home, it’s important to understand that listing it and finding the right buyer is really only half the battle. When an offer is made on your home or condo, having an experienced agent who is proficient in negotiating a real estate contract is critical in maximizing the final sales price. At Gold Coast Realty, we make it a priority to educate and train our agents to become skilled negotiators who know how to get a deal done. In real estate, a negotiation is all about getting a potential buyer to pay the most money possible without losing them in the process; and sometimes, that’s a tight rope to walk. As a top-producing real estate firm in downtown Chicago, there isn't any contract or deal we can't handle—guaranteed!


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