Photo Courtesy of Goettsch Partners
Chicago's historic Gold Coast neighborhood is no stranger to transformation, blending its elegant past with modern urban living. The latest buzz centers on a proposed 28-story apartment tower at 7 West Elm Street, set to replace a vacant Barnes & Noble bookstore and the beloved Lou Malnati's Pizzeria. This development promises to inject fresh energy into the area, offering new housing options amid the city's ongoing demand for residential spaces.
Spearheaded by Convexity Properties, who acquired the site for $39 million in September 2025, the project revives a stalled plan from 2021. Originally envisioned by Newcastle Limited with a height of 345 feet and 304 units, the updated design scales back slightly to
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