Skims Now Open On Rush St. In The Gold Coast!

SKIMS Chicago Flagship Store Opens in Gold Coast: Complete Guide

Chicago’s luxury retail scene just got a major upgrade. SKIMS, the globally popular shapewear and lifestyle brand co-founded by Kim Kardashian, has opened its first flagship store in the city. Located in the heart of the Gold Coast, the new store brings a fresh, modern shopping experience to one of Chicago’s most prestigious shopping districts.

Prime Location at 1000 North Rush Street

The SKIMS Chicago flagship is situated at 1000 North Rush Street, occupying a former 1960s bank building. The 6,500-square-foot space beautifully blends historic architectural details—such as curved features—with the brand’s signature minimalist design. Expect large glass windows, sculptural interiors, soft neutral tones, and an immersive environment that feels both luxurious and Instagram-ready.

This location places SKIMS among high-end boutiques and established luxury retailers on Rush Street, adding a contemporary, trend-driven vibe to the neighborhood.

What You’ll Find at the SKIMS Gold Coast Store

The Chicago flagship carries SKIMS’ most popular collections, including:

• Fits Everybody
• Cotton
• Seamless Sculpt
• Ultimate Bras

Shoppers can also browse loungewear, intimates, swimwear, menswear, seasonal drops, and exclusive Chicago-themed merchandise available only at this location.

The store design emphasizes comfort and style, making it easy to browse and try on pieces while enjoying the thoughtfully curated space.

Why SKIMS’ Chicago Opening Matters

This expansion highlights a broader trend: digitally native brands investing in physical flagship stores in major cities. What started as an online shapewear brand has grown into a full lifestyle label with international appeal. The Chicago opening reinforces the city’s status as a key market for experiential luxury retail.

The Gold Coast continues to attract national and global brands, and SKIMS’ arrival adds youthful energy while complementing the area’s mix of classic elegance and modern fashion.

A Boost for Chicago Retail and Tourism

The opening weekend drew crowds, long lines, and plenty of social media buzz. Visitors are sharing photos and videos of the sleek interiors and exclusive items, further elevating the store’s visibility.

For locals and tourists, the SKIMS flagship enhances an already walkable shopping district. Pair your visit with nearby spots like the 3 Arts Club Cafe at RH Chicago for a full day of shopping, dining, and exploring Chicago’s architectural beauty.

Experiential Retail Done Right

In an era where consumers crave more than just transactions, SKIMS has created a destination that builds brand loyalty through atmosphere, exclusivity, and social shareability. The store isn’t just another retail space — it’s an extension of the brand’s aesthetic and values.

Planning a Visit? The SKIMS Gold Coast flagship is now open at 1000 North Rush Street. Whether you’re a longtime fan or curious about the brand, it’s worth adding to your next Chicago shopping itinerary.

Address: 1000 N Rush St, Chicago, IL 60611
Phone: (747) 777-5487
Hours: Open · Closes 8 PM